Zillow sought to amplify its brand and attract tech industry talent at Render ATL, a premier tech conference known for fostering inclusivity and innovation. As the #1 sponsor of the conference, Zillow aimed to:
We partnered with Zillow to create an exhibit that served as a dynamic platform to engage the Render ATL community. Understanding their emphasis on diversity and inclusion, as well as the need to create an impactful experience, we designed a strategy that integrated brand storytelling, interactive spaces, and targeted recruitment opportunities.
Ideation & Scope of Work: Our vision for Zillow’s presence at Render ATL centered on creating a 40x40-foot exhibit space that felt like stepping into a modern, inviting apartment. The design was guided by three key principles:
Production Manual & Reconciliation: To bring the vision to life, we developed a comprehensive production manual and executed the project in alignment with Render ATL’s high standards. Key features included:
Metric Recap: We reviewed key data points to evaluate the success of Zillow’s activation. The results demonstrated the effectiveness of the exhibit in achieving Zillow’s goals:
Exhibit Size
Duration
Bring visionary concepts to life
through flawless planning & high-
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